Smart outdoor advertising: street audience analysis using 4G
About the project
A customer from the field of outdoor advertising manages thousands of advertising structures, which are located in cities and along highways. He was able to approximate the performance of his objects with traffic statistics and intended audience coverage.
Advertisers requested more accurate data on the number of people who see the advertisement, the most popular hours and the benefit of the banner’s location. Therefore, the company needed to ensure that the entire network of billboards had a stable internet connection even in remote locations, constantly monitoring pedestrian traffic, and operating in areas without wired internet.
Solution
The model works with any device
Results
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01
The company now receives real-time pedestrian traffic data;
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02
Insights into banner location performance enabled them to review and optimize the placement of several advertising structures;
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03
Remote system management significantly reduced maintenance costs for the billboards;
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04
All data is transmitted to a cloud-based analytics platform on mobile networks.
RS52 5G RedCap became the foundation for building a comprehensive sensor-based monitoring system. As a result, the company significantly increased the flexibility of its advertising campaigns, improved client satisfaction, established clear reporting on billboard performance, and gained accurate statistics on the effectiveness of its advertising assets.